In a age when baby boomers are growing older and more philosophical, mind/body/soul searching is gaining popularity both in corporate America as well as the entertainment industry. Roy Masters brings a lot to the bandwagon because he has been the bandwagon for 40 years. Masters delivers some deep truths with a caring touch. More and more, people are getting their lives back on track with a little help from support groups and discussion on talk radio. Folks from all around the country who listen in everyday, from Los Angeles to San Francisco to Boston, know they can count on Roy Masters to "call 'em as he sees 'em." Even if the truth hurts a little.

Roy Masters has written over 14 books covering everything from sex and marital problems to overcoming everyday stress. He has been a featured guest on national television shows such as "Crossfire," "Sally Jesse Raphael," and "Larry King Live." His ability to communicate in explicit terms the underlying principles central to living a happy life has made him one of the nation's most enduring, thought-provoking, controversial and yes, lovable radio personalities. Think of him as "the flip side" of Dr. Ruth -- eccentric, but traditional in his views. In an age when practically everyone is looking for alternatives that work, Masters is answering the call.